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Data mining is the process of finding patterns or relationships between large sets of structured data using computational analysis.
Text mining is similar to data mining but, instead of analysing structured data sets, qualitative or “unstructured” natural language text is mined to identify patterns and trends.
Text and data mining are often classified as 'non-consumptive' research as, although the content is analysed, the research does not actually involve reading or viewing of the individual texts.